Response - the Holy Grail
Mailshots can be the single most cost-effective
weapon in your marketing arsenal. But too often they can turn out to
be expensive mis-fires. Guru Communications has been involved in
direct mail copywriting for almost twenty years. We know what
works. We know the common pitfalls. And we can bring that expertise to your
projects, from leaflet drops to e-newsletters.
Contrary to popular belief, a business mailer isn't just a letter from one company to another: it's a letter from one person to another. Just keeping that simple fact in mind can improve the responses that your direct campaigns achieve. And it follows from that fact that the quality of writing in a mail letter is crucial to its success. Speak to a job title, and the chances are no-one will be listening, but speak to an individual, and he/she just might talk back to you.
Improve your targeting, improve your mailshots, and you will improve the number and quality of responses. And that means more sales. That's what direct marketing is all about. Contact us now to discuss how Guru Communications can help you.
